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Peoples Beer was amongst America's first Black-owned breweries

Milwaukee is and has always been America's beer capital, so it makes perfect sense that one of the country's first African-American breweries was born here thanks to Theodore Mack, Henry Crosby, and their cohorts. In April of 1970, Mack and company made a deal to buy Peoples for a reported $365,000 plus another $70,000 for inventory, and Henry S. Crosby, spokesman for the group, explained its importance to the Milwaukee Courier: "There are no other Black breweries anywhere in the U.S. and hardly any Black businesses of this size. ... (It's important because) one, (it will) place Blacks in decision making position, and two, offer stock to the members of the Black community as soon as the mechanism is set up."

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