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For The Culture Brewing Brings Diversity to Houston’s Growing Craft Beer Scene

For The Culture Brewing Company, a majority African-American-owned brewery, is perhaps Houston’s first to be owned by brewers of color.

Co-founders Jonathan Brown and Carl Roaches Jr. have been serving their brews at pop-ups around town — mostly alumni tailgates, private events, and weddings — for the past six months, and now they’re looking to buy a permanent location inside the loop. They’re planning to open their forthcoming taproom and brewery that uses a 15-barrel brewing system sometime in 2019 with three of their co-owners, all men of color. Brown and Roaches tell Eater that their home brewing kicked into high gear around the time Hurricane Harvey ravaged Houston.

“We were goofing off in the kitchen, underestimating the storm,” Roaches remembers. “We decided with all the time we were spending on this, we should monetize it instead of just doing it as a hobby, with the goal of increasing diversity in the craft beer scene.” For the pop-ups, the guys purchased a 15-gallon half-barrel system and have been giving away their brews for free at events, which include a blonde ale, hibiscus and elder flower ale, brown ale, strong golden ale, IPA, and milk porter.

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